75% of Consumers Use Amazon for Product Discovery and Research

Before making a purchase, three out of four consumers turn to Amazon to compare prices, read reviews, and explore product options. This makes Amazon not just a sales channel but a critical part of the customer decision-making process. Ignoring this platform could mean missing out on a significant portion of your target audience.

More than 60% of all sales on Amazon come from independent third-party sellers. 

This means that even if you, as the brand owner, are not listing your products on Amazon, there’s a good chance that someone else has built listings for them and already be selling them on Amazon, potentially undermining your pricing and brand integrity.

90% of the consumers now prefer to do shopping online for the products they bought in stores before.

If your products aren't available online, you're likely losing customers to competitors who offer the convenience they now expect.